Chinese Underwear Town Yanbu Town, Nanhai City, Guangdong Province

By Lanbo Jiang

Yanbu District in Nanhai City, Guangdong Province, eastern, located in the Pearl River Delta, adjacent to Guangzhou, an area of 26 square kilometers, with resident population of 70000 people, non native population of over 10 million people, under the jurisdiction of seven village committees and a District office. In 2001, the region’s total economic income of 8.251 billion yuan, industrial output value of 5.5 billion, deposits in the amount of 4.211 billion yuan of society, farmers per capita income of 7445 yuan. In recent years, the region’s economic sustainable, steady and healthy development of fruits of the spirit of the text building, was named “2000 overall strength of the economy in rural areas of Guangdong strong town.” Is a national health town, Guangdong Province, an advanced sports town, the Guangdong Provincial Health Town, Foshan City, civilized town, the hometown of Chinese folk art, model town, Nanhai city, civilization, this year has also achieved the provincial health village is the village.

Yanbu underwear industry from the late 70s, after 20 years of development, Yanbu and international underwear brands in the business cooperation in the process of accumulated rich production experience and strong technical force and have to create their own brand transformation, to establish purple Landry, the U.S. thinking, according to Manni, Olivia Shannon, Diana, according to the Ni and many other lingerie brands, product coverage throughout the country, exported to Europe, America, Southeast Asia, Hong Kong and Macao and other countries and regions China’s 15 leading consumer brands have seven Yanbu, Yanbu underwear industry as a new economic growth point is moving toward large scale, intensive production, and quickly developed into a pillar industry.

At present, there are underwear Yanbu more than 300 production enterprises, with all kinds of advanced sewing machines, nearly more than 20,000 units, employing nearly 4 million people, an annual output of 100 million underwear set output value of nearly 30 million, accounting for the region of industrial 54% of output value, sales income of 3.0 billion, accounting for 35% of the region’s sales. Since 1997, the Government proposed to build the town’s economy underwear professional development ideas, defining priorities and support the underwear industry development strategy. First, starting from the policy guidance on the use of “government take the stage for enterprises,” in the form of implementation of the “Rotary big great loss” strategy, and actively support leading enterprises, combined with the actual development of relevant incentive measures and provisions to encourage businesses to create brand and strive to nurture the underwear industry, as a reasonable structure, high tech, competitive ability, the size of the pillar industries have obvious advantages.

Second, the establishment of a national trade association the first township underwear, underwear manufacturers integrated to form an overall advantage, foreign broke “Yanbu Underwear” group brand, will be a large number of underwear business together and take the road of common development. Third, establish the concept of environmental economics, and actively improve traffic, transport, communication networks, accommodation, food and other conditions, to provide full comprehensive supporting facilities for the lingerie industry and create a favorable business and investment environment. Fourth, the success of hosting two of China (South China Sea) underwear model contest, Yanbu underwear brand awareness and sales rising fast in the short term, laying the Yanbu “underwear town” status. 5 is the successful hosting of “The First China International Underwear Expo` 2002 South China Sea (Yanbu) International Underwear Culture Festival “, through exhibitions, underwear model competition 2003 international conference lingerie trends, investment Investment Promotion, underwear Industry Development Forum , underwear brand Session conference, underwear photography contest, art show and other activities have greatly promoted the development of China’s underwear industry, established the Yanbu’s leadership position in the underwear industry.

Yanbu has become internationally renowned as well as underwear capital. For the integration of underwear industry and related upstream industries and downstream industries, resources and form of the underwear industry chain of raw materials, production equipment supply, underwear designs, underwear production and management consulting, marketing, industry information and other one stop service platform, our region has the full construction the planning area of 400 acres, the first phase of investment 150 million yuan, covers an area of 120 acres of the China International Underwear City has been completed, the city to create five centers underwear, underwear finished products, auxiliary materials, manufacturing equipment exhibition and trade center, underwear Cultural Exhibition Center, underwear design trends Center, lingerie and underwear clearing logistics center.

Innovation and technology center in particular the establishment of underwear, will lead the development of China’s underwear industry, the center introduced a number of unique global ergonomic technology, its three dimensional garment design and create kind of technology will effectively enhance the aesthetics of clothing, suitable physical nature of activity to shorten the product design cycle; the introduction of international advanced level in three dimensional body scanner, the establishment of China’s first personal physical database, the database will be the completion of underwear and the whole garment production industry standard data, to promote China’s apparel production technology’s further development.

There is strong government support, guidance, there are unique geographical environment, the world’s advanced design and manufacturing technology, there is a sound business and investment environment, look to the future, our region has underwear industry will develop by leaps and bounds, Yanbu region after 10 years underwear industry will achieve sales income of 9.0 billion, export supply amounted to 2.5 billion. Yanbu will be the brand names of Chinese underwear manufacturing bases and trading platform.

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